About the Interactive Society of Nova Scotia (ISNS)

The Interactive Society of Nova Scotia (ISNS) was formed in October 2017, to advocate for interactive and video game development and foster collaboration within the industry in Nova Scotia. According to the Entertainment Software Association of Canada (ESAC), over 300 people are employed in 20 studios around the province, making it the 4th largest provincial game development industry in Canada. ISNS members are committed to the further development of the industry in Nova Scotia, hiring graduates from local Universities and Colleges, and working to promote high standards of relevant education. In addition to its advocacy and educational outreach work, the ISNS also organizes events to foster collaboration within the Nova Scotia game developer community.

Mission Statement

The Interactive Society of Nova Scotia strives to grow and strengthen the interactive entertainment industry in Nova Scotia, by fostering a collaborative environment and advocating for its members.

Our Mandate

  • We create and promote activities aimed at fostering a greater role for the interactive media,  game, and animation industries;
  • We participate in forums affecting policy-making and provincial budgets; acting as an advocate for expanding the interactive media, game, and animation industries;
  • We sponsor research aimed at analysis to improving professional development in the  interactive media, game, and animation industries;
  • We recognize our member’s outstanding contributions to the field of game development and animation;
  • We offer conferences, networking activities, publications and communication networks designed to leverage the successful efforts of individuals and studios in order to promote the collective advancement of interactive media, game, and animation industries in Nova Scotia;
  • We bridge the gap between academic research and industry application, via mentorships, fellowships, game jams, and lecture engagements.

Measurement

The impact of our contribution will be measured by the focus and success of our activities, organized to support game development, animation, and interactive media.

Accountability

To ensure the ISNS is meeting its mission, objectives and responsibilities, the ISNS is guided by a strategic plan that sets out clear goals and strategies for 2020-2021.

Board of Directors

Marcelo Careaga

ISNS President - Studio Manager Ubisoft Halifax

With over 15 years background in the video games industry, Marcelo Careaga has an extensive in-depth knowledge of mobile and social games. In his previous roles, Marcelo notably held several key positions in Production & Publishing, like Head of Tencent Publishing at Miniclip, or Executive Producer at Zynga. Since September 2019, Marcelo is proud to be part of the burgeoning Nova Scotia game development community as Studio Manager at Ubisoft Halifax, to accompany the studio in strengthening even further its mobile free-to-play expertise. He also sits on the Board of Directors of the Interactive Society of Nova Scotia, advocating for the growth of a healthy video game industry in the province.

Adam McLellan

ISNS Vice President – Owner/Operator at Cosmocat Games

The intersection of art and technology has fascinated Adam for as long as he can remember. This has led to an exciting convergence of skills: equal parts creator, technologist, and leader. As a creator and technologist, he enjoys connecting the dots between disparate ideas; often combining them in unique and compelling ways. As a leader he works in much the same way: connecting people with new ideas, and novel ways of seeing the world. Adam currently heads up Cosmocat Games, a Dartmouth-based indie game studio with a diverse range of games across several platforms. He also works regularly with technology companies to establish innovative, self-sustaining delivery teams by providing clarity of vision and leading with context.

Jeff Cameron

ISNS Treasurer – Co-Studio Director Alpha Dog Games (Bethesda)

With over 20 years in the industry, Jeff has led game development teams on numerous titles in Canada and the US for publishers such as Microsoft, THQ, Electronic Arts, Ubisoft, HBO and 2K. In 2012, he co-founded Alpha Dog Games where he manages the studio and provides technical and development direction. As President of the Interactive Society of Nova Scotia, Jeff aims to further the interactive media and video game industry and foster collaboration and growth within Nova Scotia.

Shawn Woods

ISNS Director – Co-Studio Director Alpha Dog Games (Bethesda)

Shawn is an award-winning artist with 20 years experience in the interactive and video games industry. Formerly an Art Director of Microsoft, Relic Entertainment and Fit Brains, his experience spans all aspects of leadership, design, development, and all platforms from PC to Console to Mobile to Web and Video Editing. He strongly advocates for ITC, the fastest growing sector in Nova Scotia, and guest speaks at schools around the province.

Hal Richman

Advisor – COO, Blue House Energy

Hal has a Ph.D. in Political Science from University of North Carolina at Chapel Hill, where he studied how facilitation can help overcome power disparities in task-oriented groups. His undergraduate and graduate work includes studies in mathematical game theory, cybernetics and the philosophy and psychology of science. Hal has strong business planning and “startup experience”, as well as an entrepreneurial bent in a variety of technically focused industries such as software and energy efficiency.

Sadegh Mahjoob

ISNS Director – Managing Director, MDAD

With over 15 years of background in 3D animations, interactive multimedia, and immersive technologies, Sadegh Mahjoobnia holds a BA in fine arts from NSCAD and has extensive in-depth knowledge of Virtual Reality (VR) and Augmented Reality (AR) simulations and XR gaming technologies. Since 2014, Sadegh has been the managing director of Maritime Digital Art and Design (MDAD) with the primary objective to produce XR technologies for immersive gaming and first-person training simulations. As an avid gamer himself, Sadegh is proud to be part of the Nova Scotia game development community and to contribute to furthering the integration of XR technology into gaming.

Sam Robichaud

Sam Robichaud

ISNS Director

Jordan Robb

Jordan Robb

ISNS Director

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